OK…I admit it. There is a reality T.V. show I am hooked on, Biggest Loser. All you future entrepreneurs and aspiring marketing tycoons should take a lesson from the marketing experts for NBC’s hit. They started their new season last night.
If you read my previous blog about New Year’s resolutions you know losing weight is in the top three goals every year. I’m no longer a betting man, but if I was, I would wager that the viewing audience for this season will be much larger than last season. Why? Because they started the new season three days after roughly 46% of the nation set a goal to lose weight. Why is that a great marketing scheme? Because more viewers translates into more money for the network…talk about job security.
Another lesson that can be learned from these brilliant business people can be found in the title “Biggest Loser”. The initial connotation would indicate that the contestants on this show are at the bottom of the food chain (no pun intended…ok maybe a little pun intended). However, nothing could be farther from the truth.
“Biggest Loser” does not mean the contestants are not successful in life but rather they are in a severe competition to lose the most weight. What a great concept. Title a show with a name that draws viewers in, and then actually teach the audience a positive lesson about life.