Do you remember studying about the Oklahoma land lotteries of the late 1800’s? This was a time in America when open land was given away. It has been said that people both on foot and horseback would line-up at a starting line. Then, at the sound of a gun, everyone would take off to stake his or her claim. It was know as a “Land Run”.
Well, almost a century and half later it appears we may be heading into a similar situation. Only this time instead of land, we are battling for top-level internet domain names. A group known as Internet Corporation for Assigned Names and Numbers (ICANN) has developed a way to assign an almost limitless number of domains which is causing quite the ruckus among the heavy hitters such as the Catholic church, American Bible Society and so on…
Most of us are aware that the social media is now the way to communicate to the masses (no pun intended), however, it seems ICANN has capitalized on this concept and will be making big bucks. For example, if the Catholic Church wants to own the .catholic domain, it will cost $185,000 for the submission fee. I have no idea what it will cost the American Bible Society if they choose to have sole proprietorship of .bible.
What I do know is that King Solomon was right when he wrote “There is nothing new under the sun”. In my opinion, this has all the makings of a 21st century land run. All I can say is, “On your marks…get set…”